I offer two design packages for logo development based whether the logo will be used regionally, or nationally / internationally. A logo used for a larger market requires more research and design development to be unique. Other factors include whether the logo is a redesign or starting from scratch.

To begin, I’ll provide you with a PAZ Logo Survey to understand your expectations and the scope of work.

Then the design process begins. Initial concepts are presented, and with your feedback, a second round of concepts are reviewed. Once the concept is approved, it is applied to a business card master, letterhead and envelope layouts. If applicable, other concepts are shown on shirts, signage and vehicle graphics.

The finished logo is provided to you in a variety of digital file formats, in color and black and white.

To see more examples of my designs, click here and request the PAZ Logo Samples PDF.

In packaging, it’s all about form and function combined with the aesthetic.

The retail package must draw the eye to the shelf and quickly communicate the product’s benefits and features.

In wholesale packaging, the corrugated container can be more than a box; it can become a billboard.

My designs and final artwork have been prepared for a variety of printing methods: offset lithography, flexography, die cutting, screen printing. The end products are bags, bottles, boxes and tubes.

Do you have a product or package to develop? Click here to set up an appointment and let’s talk.

Keep it simple and bold. Engage the viewer. When you’re competing for attention at a trade show or a retail environment, the message must be clear.

A good headline, legible typography, and an attractive visual will effectively tell the story or describe your product or service’s benefits.

Begin the design process early so there’s time to develop the concept and get it properly printed, assembled and shipped.

Ready to discuss your next display project? Click here.

Your message can be on the move, or high above the traffic. The design will tie in to your corporate brand for recognition and continuity.

It’s vital to keep the message simple and bold—since a viewer often has only 2 or 3 seconds to read it.

For new projects, I meet with my client to discuss the scope of work, then present concept options. When the concept is approved, I’ll work directly with the sign shop or billboard company to prepare final digital artwork to their specifications.

Photos of products or people. For print or the web.

Shooting in my studio helps to keep the project within budget and on time. Plus, there is continuity between the concept and the finished product — the aesthetic is maintained.

Since 1995 I’ve worked with Willamette Valley area builders and architects to document their newly completed projects.

Typically with each photo project I do a walk-through with the client to note the important and unique features.

Then I return to the location—often several times—to capture the best light.

My photo package includes ten finished images for a set fee. If the client likes additional images from the shoot, those are available at a per-photo charge.

If you have a project you would like to discuss, click here.

It’s all about organizing information: Creating a visual hierarchy with good typography to communicate your message quickly and easily.

And produce visuals that are attractive and within budget.

A brochure or sales/information sheet is only one component of your campaign, but it is a significant one. Brochures have long been the workhorse for companies looking to promote their product or service, usually given in a face-to-face meeting like a trade show, or sent by mail.

Print literature works hand-in-hand with your website. It gives your customer ideas to ponder and consider before going to your website to place an order.

Print ads for consumers, for trade magazines, for email campaigns. Ads for healthcare, for heavy or light industrial manufacturers, or for retail.

Print ad campaigns can also be developed into into digital ads and published through services such as ConstantContact, Facebook and Instagram.